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Posts Tagged ‘SEO’

Google Supremacy – Finding Good Keywords

May 31st, 2010 David Comments off

In the article below this we covered SEO (Search Engine Optimization). One of the key factors to be succesful at SEO is to find good keywords to target, because not every keyword is created equal. The keyword is part of the on-page optimization. Read my Googlse Supremacy Review to find out how Google Supremacy will help you find excellent keywords that very few marketers know about.

Keywords are the word and phrases that someone types in google. When starting a new website, you hould already have done some keyword research and know which ones you are going to target.

So what makes a keyword a good target? A good keyword is one that has a lot of searches per month and a reasonable amount of competition. You can find how many searches per month a keyword has in the adwords keyword tool (check the resources links), a good target would be one that has at least 3,000. With 3,000 searches, assuming you are going to eventually rank #1, you get approximately 1,200 visitors per month (or about 40%), which is not bad even with a conversion rate (the people who buy your offer) of only 1%. Google Supremacy can teach you how to find certain very profitable keywords that almost all marketrs ignore.

There are some keywords you should definitely avoid though: mainly keywords entered by people who are looking for freebies. If the keyword contains the word “free” or “torrent”, do you think that any visitor is going to buy anything? Exactly. Vice-versa, some keywords are instead “buyer keywords”, and are entered by people who are clearly interested in buying: they contain words like “buy”, “review”, “bonus” and such, and are obviously very good keywords.

Then there is the competition level. Now, many courses teach you to put the keyword in quotes through google to see how many pages are going to compete with you for the term, but I found that to be pretty much irrilevant. Why is that? Because you need to be at least in the to 10 results (first page) for it to be worth your effort, so the ones you’re really competing against are the top 10 results, not the thousands of results that are listed from position 11 onward. Makes sense?

So what I suggest is to put the keyword into google (without quotes) and analyze the pages you are going to compete against. A good indicator would be pagerank: pagerank is a score that google assigns to any page (based mainly on backlinks): if none of the competition has a score higher than 3 it’s a good sign. If there are some hubpages, squidoo lens or ezine articles among the top 10, chances are you can outrank them easily.

Of course this is only a basic guideline, if you want to discover more about how to find good keywords, check out my Google Supremacy Bonus Package!

SEO Basics – Google Supremacy Bonus

May 28th, 2010 David Comments off

SEO is the acronym for “Search Engine Optimization”; it’s the process by which you obtain a high place in the search engine results pages (SERPS), the web pages retunred by search engines (mainly google, yahoo and bing!) after entering a search query. Google Supremacy deals with SEO and shows easy ways to master it, but I’m going to outline the bare basics for you here.

Google has more users than all the orther search engines combined, so that’s where it’s important to rank high. If you can get a high placement for keywords that are searched a lot of times each month, that means free traffic for you! As an example, let’s assume that a keyword receives 10,000 searches per month and you’re at the top position of the results page: the top spot gets approximately 40% of the traffic, so that’s 4,000 free visitors per month!

Search engine optimization is complex, and many products and courses have been dedicated to it. To make things more complex, the algorithm that google uses to rank websites is secret, and it changes constantly, so we can only guess how to achieve a good rank, but never know for sure. However, the basic principles are well known, and using these it’s usually possible to rank well, provided the keyword we’re shooting for has a reasonable amount of competition.

SEO is divided in 2 branches: on-page otimization and off-page optimization. The on-page optimization is about spreading the keyword through the content and meta-tags of your page in smart ways, so that google understands without a doubt what your site is about. You don’t want to use the keyword too often, or google will see it as spam and penalize you (1 time every 100 words is a good guideline); it’s a also good idea to use derivatives of the same keyword, and make the keyword bold a couple of times. You should use the keyword in meta-tags too: in the page title, the page description, and in the keyword meta-tag.

Off-page optimization is essentialy link-building: the more links pointing to your page, the more authority google will place on you, resulting in better ranking. You have to be careful, though: to prevent link spamming, a tag called “nofollow” was introduced: this tag basically tells google to ignore any links in the page. If you build links on “nofollow” pages, you’ll have wasted your efforts. Not all valid links are created equal: links from a page with a high authority will carry more weight, and it’s a good idea to have your keyword in the anchor text of the link.

If you wish to master SEO with tricks and techniques that will let you dominate page one and that very few marketers know about, stay tuned for my Google Supremacy Review and my Google Supremacy Bonus package!