SEO is the acronym for “Search Engine Optimization”; it’s the process by which you obtain a high place in the search engine results pages (SERPS), the web pages retunred by search engines (mainly google, yahoo and bing!) after entering a search query. Google Supremacy deals with SEO and shows easy ways to master it, but I’m going to outline the bare basics for you here.
Google has more users than all the orther search engines combined, so that’s where it’s important to rank high. If you can get a high placement for keywords that are searched a lot of times each month, that means free traffic for you! As an example, let’s assume that a keyword receives 10,000 searches per month and you’re at the top position of the results page: the top spot gets approximately 40% of the traffic, so that’s 4,000 free visitors per month!
Search engine optimization is complex, and many products and courses have been dedicated to it. To make things more complex, the algorithm that google uses to rank websites is secret, and it changes constantly, so we can only guess how to achieve a good rank, but never know for sure. However, the basic principles are well known, and using these it’s usually possible to rank well, provided the keyword we’re shooting for has a reasonable amount of competition.
SEO is divided in 2 branches: on-page otimization and off-page optimization. The on-page optimization is about spreading the keyword through the content and meta-tags of your page in smart ways, so that google understands without a doubt what your site is about. You don’t want to use the keyword too often, or google will see it as spam and penalize you (1 time every 100 words is a good guideline); it’s a also good idea to use derivatives of the same keyword, and make the keyword bold a couple of times. You should use the keyword in meta-tags too: in the page title, the page description, and in the keyword meta-tag.
Off-page optimization is essentialy link-building: the more links pointing to your page, the more authority google will place on you, resulting in better ranking. You have to be careful, though: to prevent link spamming, a tag called “nofollow” was introduced: this tag basically tells google to ignore any links in the page. If you build links on “nofollow” pages, you’ll have wasted your efforts. Not all valid links are created equal: links from a page with a high authority will carry more weight, and it’s a good idea to have your keyword in the anchor text of the link.
If you wish to master SEO with tricks and techniques that will let you dominate page one and that very few marketers know about, stay tuned for my Google Supremacy Review and my Google Supremacy Bonus package!
