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Google Supremacy – Finding Good Keywords

May 31st, 2010 David

In the article below this we covered SEO (Search Engine Optimization). One of the key factors to be succesful at SEO is to find good keywords to target, because not every keyword is created equal. The keyword is part of the on-page optimization. Read my Googlse Supremacy Review to find out how Google Supremacy will help you find excellent keywords that very few marketers know about.

Keywords are the word and phrases that someone types in google. When starting a new website, you hould already have done some keyword research and know which ones you are going to target.

So what makes a keyword a good target? A good keyword is one that has a lot of searches per month and a reasonable amount of competition. You can find how many searches per month a keyword has in the adwords keyword tool (check the resources links), a good target would be one that has at least 3,000. With 3,000 searches, assuming you are going to eventually rank #1, you get approximately 1,200 visitors per month (or about 40%), which is not bad even with a conversion rate (the people who buy your offer) of only 1%. Google Supremacy can teach you how to find certain very profitable keywords that almost all marketrs ignore.

There are some keywords you should definitely avoid though: mainly keywords entered by people who are looking for freebies. If the keyword contains the word “free” or “torrent”, do you think that any visitor is going to buy anything? Exactly. Vice-versa, some keywords are instead “buyer keywords”, and are entered by people who are clearly interested in buying: they contain words like “buy”, “review”, “bonus” and such, and are obviously very good keywords.

Then there is the competition level. Now, many courses teach you to put the keyword in quotes through google to see how many pages are going to compete with you for the term, but I found that to be pretty much irrilevant. Why is that? Because you need to be at least in the to 10 results (first page) for it to be worth your effort, so the ones you’re really competing against are the top 10 results, not the thousands of results that are listed from position 11 onward. Makes sense?

So what I suggest is to put the keyword into google (without quotes) and analyze the pages you are going to compete against. A good indicator would be pagerank: pagerank is a score that google assigns to any page (based mainly on backlinks): if none of the competition has a score higher than 3 it’s a good sign. If there are some hubpages, squidoo lens or ezine articles among the top 10, chances are you can outrank them easily.

Of course this is only a basic guideline, if you want to discover more about how to find good keywords, check out my Google Supremacy Bonus Package!

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